Wakehurst Hosts Zog Trail for October Half-Term Fun
Roarsome family activities celebrating Julia Donaldson and Axel Scheffler’s beloved dragon this autumn
Release date: 29 August 2025
Zog trail at Wakehurst: Saturday 18 October to Sunday 2 November 2025
Tickets are on sale now at www.kew.org/wakehurst/whats-on/zog
Wakehurst, Sussex
- Follow an active adventure and master dragon skills this October half-term
- Children complete their ‘Zog Log’ and earn a beautiful iron-on badge
- Fascinating seed science facts connect visitors with the Millennium Seed Bank
- Embrace the elements with family fun, rain or shine
This autumn, Wakehurst, Kew's wild botanic garden in Sussex, invites families on an adventure inspired by Zog, the tale of Julia Donaldson and Axel Scheffler’s lovable dragon. Enrolling in Dragon School, children can join a fun-filled adventure, earning a brand-new iron-on badge to take home once they graduate as fully-fledged dragons.
Celebrating 15 years since Zog was first published, visitors of all ages are welcomed into the world of dragons at Wakehurst, as they choose their dragon alter-ego and begin their adventure. The journey unfolds through five activity stations where they can learn to fly, roar, breathe fire and more, immersing Zog fans in the tale of collaboration and friendship. A sound station will test children’s roaring abilities, whilst a seasonal scarecrow-spotting puzzle will put observation and teamwork skills to the test. In celebration of the 25th anniversary of Kew’s Millennium Seed Bank at Wakehurst, activities will connect adventurers with seed science, as they can delve into fascinating facts about seeds that fly, make sound, need fire to grow, and more. Each trail point promises fun for all the family, as they capture memories with colourful photo opportunities, concluding in a finale moment at Wakehurst’s playful labyrinth, featuring a six-foot tall 3D wooden carved Zog. After completing the trail, children can get their claws on a Zog-themed Nature Heroes badge, adding to regular visitors’ growing collections. Along the trail, picnic benches offer an ideal spot to warm up with a picnic or hot drink from a pop-up drinks outlet and refuel for a day’s exploring.
The Zog trail at Wakehurst promises an affordable and accessible day out for cross-generational families, with buggy-friendly paths throughout the trail. For the first time, Wakehurst’s October half-term trail will be entirely dog-friendly, forming the perfect woodland walk with four-legged family members in tow. A quiet day will take place on Friday 24 October, with reduced capacity in the gardens, supporting those with additional sensory needs.
Eva Owen, Programmes Manager at Wakehurst, said:
"We're thrilled to be welcoming visitors for another family programme at Wakehurst this autumn. The trail will draw out the story’s themes of teamwork and friendship, and we hope that the activities will bring families closer together. Whether you’re a regular visitor or new to Wakehurst, the Zog trail will be a must-do for the October half-term, combining the wonder of the story with the beautiful natural surroundings. We hope that adventurers of all ages will come away feeling inspired and connected to nature.”
At Wakehurst, October is a prime time for autumn colour seekers, as woodlands of the world burst into life in a tapestry of orange and gold. Little legs can roam free in some of Wakehurst’s finest foliage hotspots, such as Bethlehem Wood and Westwood Lake, whilst spotting weird and wonderful fungi along the woodland floor. At the Children’s & Community Garden, children can get stuck into messy play in the Mud Kitchen and admire giant seasonal vegetables thriving in the surrounding beds. Should rainier days arrive, families can seek shelter in the newly reopened Elizabethan Mansion, where the refurbished Library and new exhibition spaces offer a place of respite and discovery. In celebration of the Millennium Seed Bank’s 25th anniversary, this remarkable building beckons as an inspiring place to learn how 2.5 billion seeds are conserved for the future, with a new hands-on ‘Bank a Seed’ installation in the covered Atrium igniting curiosity for young minds as they step into the shoes of real scientists. Whatever the weather, a day out at Wakehurst this October half-term forms the ideal autumnal family adventure, where storytelling meets nature in a bold and imaginative journey through the heart of Sussex.
The Zog trail will also be running at Kew Gardens in London, where children can follow a series of five interactive activities hidden amongst the trees. From a welcome moment with a child-size carved wooden Zog sculpture to a life-size scene at the end, there are plenty of photo moments for families to capture their own magical memories. At both Kew Gardens and Wakehurst, these outdoor trails are perfect for young explorers and story lovers alike, offering a fresh way to experience nature through the lens of a beloved children’s classic.
Alex Sanson, Senior Brand Manager at licensor Magic Light Pictures, said:
“Wakehurst and Kew are the perfect places to experience the Zog story. I’m really excited to see families discovering Zog in a new way, with loads of interactive and playful elements. Visitors will learn all about the importance of teamwork – as well as all of the lessons at Madam Dragon’s school. Learning about nature and seeds, children can also earn their Zog Nature Heroes badge at Wakehurst.”
ENDS
Images can be downloaded here
For more information on Zog at Wakehurst, please contact Jessica Kohler at j.kohler2@kew.org or wakehurstpr@kew.org
For information on Zog at Kew Gardens, please contact pr@kew.org.
NOTES TO EDITORS
Wakehurst day entry
Adult: £16.50, Members: Free, Young person (17-25 years): £8.25, Children (0-16 years): Free
Zog at Wakehurst
18 October – 2 November
10.00 - 15:30
Family activity leaflet and Zog branded badge: £5 for Wakehurst and Kew members, £7 for non-members
Pre-booking required for quiet day on Friday 24 October
www.kew.org/wakehurst/whats-on/zog
Zog at Kew Gardens
18 October – 2 November
10.00 - 15:30
Included with day entry
www.kew.org/kew-gardens/whats-on/zog
Please note: The experiences at Wakehurst and Kew Gardens do not include a live costumed character appearance
About Wakehurst
Wakehurst is Kew’s wild botanic garden in the Sussex High Weald National Landscape. Its ancient and beautiful landscapes span 535 acres and are a place for escape, exploration, tranquility, and wonder. Its diverse collection of plants from Britain and around the globe thrive within a tapestry of innovative gardens, temperate woodlands, meadows, and wetlands. Wakehurst is a centre for UK biodiversity and global conservation, seed research and ecosystem science. At its heart is Kew’s Millennium Seed Bank, the world’s largest store of seeds from wild plant species.
The National Trust was bequeathed the Mansion and grounds of Wakehurst in 1963. Whilst Wakehurst is not a National Trust property, Royal Botanic Gardens, Kew has a longstanding relationship with the National Trust dating back to 1965 when Kew took over the running of Wakehurst’s 535 acres of botanical landscapes and Elizabethan Mansion.
RBG Kew receives approximately one third of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra) and research councils. Further funding needed to support RBG Kew’s vital work comes from donors, membership and commercial activity including ticket sales. In the first six months since implementing a new accessibility scheme for those in receipt of Universal Credit, Pension Credit and Legacy Benefits, Kew has welcomed over 100,000 visitors with £1 tickets.
At the Royal Botanic Gardens, Kew, we’re dedicated to harnessing the power of plants and fungi to end the extinction crisis and secure a future for all life on Earth. With our world-leading research, global partnerships and beloved gardens – home to the world’s most diverse collections of plants and fungi – we’re using our trusted voice to shape policy and practice worldwide. As a charity we rely on the critical support of our visitors, not only to sustain the gardens, but to protect global plant and fungal biodiversity for the benefit of our planet and humanity.
About Magic Light
Magic Light Pictures is a multi-Oscar-nominated, BAFTA-winning company creating high-quality family entertainment and products. Founded by Martin Pope and Michael Rose in 2003, it is best known for its animated adaptations of Julia Donaldson and Axel Scheffler’s books, including The Gruffalo, Zog, and Tiddler. The films are regularly a centrepiece of BBC One’s Christmas family schedule, a mainstay on iPlayer, and have sold to more than 170 countries. Magic Light’s growing slate of work also includes the preschool series Pip and Posy, the Oscar-nominated Revolting Rhymes, and the Emmy-winning The Velveteen Rabbit. In addition, the company runs an extensive licensing programme, with over 90 global partners and 2,000 product lines in the UK alone. Upcoming releases include The Scarecrows’ Wedding, airing this Christmas on BBC One, and a Zog preschool series set to debut on CBeebies in 2026.
www.magiclightpictures.com